Subject - Business

This guide will help you to find and use all the available useful sources to help you get just what you need fast!

Begin with Library Catalogue

When you get your first assignment, look for information on your topic in Library Catalogue – the Library’s search engine. Remember to log in first, so you can search all collections, place holds, add titles to an eShelf and renew your loans.

Go to:

• Library Catalogue

Some suggested terms to try out

• Marketing
• Advertising
• Communication in marketing
• Consumer behavior
• Direct marketing
• Marketing research
• Target marketing

Research

Depending on your assignment you may also need to use one of our specialised databases. Databases are extremely useful tools for researching specific information, recent information and scholarly articles.

Marketing Videos - Lynda.com