This guide will help you to find and use all the available useful sources to help you get just what you need fast!
When you get your first assignment, look for information on your topic in Library Catalogue – the Library’s search engine. Remember to log in first, so you can search all collections, place holds, add titles to an eShelf and renew your loans.
Go to:
Depending on your assignment you may also need to use one of our specialised databases. Databases are extremely useful tools for researching specific information, recent information and scholarly articles.
This is just a selection of the thousands of ebooks available
Marketing eJournals
Australian Screen
A collection of Australian advertising campaigns from the 1920s - 1980s.
Business.gov.au
Free resources including marketing plan template and guide.
OzTam
The official source of television audience measurement in Australia.
Sensis Reports
These widely referenced reports are conducted on a national scale giving insight on the Australian landscape.
Association for Consumer Research
Association of International Product Marketing & Management
Australian and New Zealand Marketing Academy
Australian Marketing Institute
Association for Data-Driven Marketing & Advertising
Australian Market & Social Research Society
Interactive Advertising Bureau Australia
Australian Communications and Media Authority
Australian Competition and Consumer Commission
Australian Government - National Privacy Principles
Australian Market and Social Research Society - Professional Standards