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Begin with Library Catalogue

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This is just a selection of the thousands of ebooks available

Consumer behaviour in a changing world by Verneau, Fabio Griffith, Christopher The international trade in food is measured in hundreds of billions of pounds/ euros/ dollars or whatever currency you choose to use. The food industry is therefore of major economic importance to most countries both in “simple cash” terms (their food imports/exports and trade balance) as well as the employment it provides. The success of the food industry, in part, relies on its ability to be innovative – for example the UK food industry launches, at considerable development cost, approximately 8500 new food products each year. However, many of these will not be on supermarket shelves a year later and this represents a major economic loss. To maximise investment, not just product development, but also product maintenance, manufacturers need to be mindful of consumer purchasing attitudes, aspirations, intentions and trends. At times they may even need to assist in shaping these e.g. in response to government initiatives on healthy eating. The British Food Journal published 15 papers on consumer cognitions, attitudes and related behaviours in a special issue (3) in 2015. However it has been said that a week in politics is a long time – whether this is true or not, a year in the food industry certainly is. One thing we can be sure of in life is change and this includes food consumption patterns and consumer behaviour. This E-book, a year after the previous consumer special issue, consists of sixteen chapters, mostly published under the guest editorship of Professor Fabio Verneau, University of Naples. The papers, some combining many elements of the changes mentioned above, consider the determination of consumer preferences and intentions, factors influencing purchase behaviour, life style factors, loyalty and trust in the food industry as well as papers that consider more product /production related topics as well as more general issues of consumer behaviour.
BIBLIOGRAPHIC INFO

TITLE Consumer behaviour in a changing world
SUBTITLEfood, culture and society
SERIESBritish Food Journal
PUBLISHER Emerald Group Publishing Limited
PRINT PUB DATE 2016-03-10
EBOOK PUB DATE N/A
LANGUAGE English
PRINT ISBN 9781786352774
EBOOK ISBN 9781786352781
PAGES 249
LC SUBJECT HEADING Consumer behavior.
LC CALL NUMBER [HF5415.32.C66 2016]
DEWEY DECIMAL NUMBER 363.8
DOCUMENT TYPE Book
Publication Date: 2016
Digital Marketing Excellence by Chaffey, Dave Smith, PR Now in its fifth edition, the hugely popular Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing is fully updated, keeping you in line with the changes in this dynamic and exciting field and helping you create effective and up-to-date customer-centric digital marketing plans. A practical guide to creating and executing digital marketing plans, it combines established approaches to marketing planning with the creative use of new digital models and digital tools. It is designed to support both marketers and digital marketers, and students of business or marketing who want a thorough yet practical grounding in digital marketing. Written by two highly experienced digital marketing consultants, the book shows you how to: Draw up an outline digital marketing plan Evaluate and apply digital marketing principles and models Integrate online and offline communications Implement customer-driven digital marketing Reduce costly trial and error Measure and enhance your digital marketing Learn best practices for reaching and engaging your audiences using the key digital marketing platforms like Apple, Facebook, Google and Twitter. This new edition seamlessly integrates the latest changes in social media technology, including expanded coverage of mobile technology, demonstrating how these new ways to reach customers can be integrated into your marketing plans. It also includes new sections on data analytics, clearly demonstrating how marketers can leverage data to their advantage. Offering a highly structured and accessible guide to a critical and far-reaching subject, Digital Marketing Excellence, Fifth Edition, provides a vital reference point for all students and managers involved in marketing strategy and implementation.
BIBLIOGRAPHIC INFO

TITLE Digital Marketing Excellence
SUBTITLEPlanning, Optimizing and Integrating Online Marketing
EDITION5
AUTHORS Chaffey, Dave
Smith, PR
PUBLISHER Taylor and Francis
PRINT PUB DATE 2017-03-31
EBOOK PUB DATE N/A
LANGUAGE English
PRINT ISBN 9781138191709
EBOOK ISBN 9781317276722
PAGES 691
LC SUBJECT HEADING Internet marketing.
LC CALL NUMBER [HF5415.1265.C434 2017]
DEWEY DECIMAL NUMBER 658.8/72
DOCUMENT TYPE Book
Publication Date: 2017
Enhancing Customer Experience in the Service Industry by Altinay, Levent; Poudel, Surya
Publication Date: 2016
From Little`s Law to Marketing Science - Essays in Honor of John D. C. Little by John R. Hauser; Glen L. Urban John D. C. Little of MIT's Sloan School of Management is famous for his contributions to operations research and marketing science. He formulated a fundamental theorem in queuing theory known as Little's Law, which is used widely in a variety of fields. His work on such topics as optimal advertising experimentation, advertising budgeting, and aggregate marketing models, and its subsequent applications, has generated entire streams of research. This volume gathers papers from prominent researchers, including many of Little's colleagues and former colleagues, that reflect this pioneering scholar's lasting influence. The book includes a profile of Little, detailing his career accomplishments; writings on managerial models, including papers on advertising media selection, customer lifetime value, and micromarketing; discussions of decision information models, covering topics that range from customer channel choice to stochastic variance assumption; and (in a paper coauthored by Little) an examination of Little's Law today. ContributorsMakoto Abe, Rene Befurt, Andr#65533; Bonfrer, Robert Bordley, Maria Luisa Ceprini, Peter J. Danaher, Xavier Dr#65533;ze, Daria Dzyabura, Theodoros Evgeniou, Fred M. Feinberg, John R. Hauser, Kamel Jedidi, Laoucine Kerbache, Janghyuk Lee, Guilherme (Gui) Liberali, John D. C. Little, Erin MacDonald, Dina Mayzlin, Wendy W. Moe, Elisa Montaguti, Ricardo Montoya, Pamela D. Morrison, Scott A. Neslin, Oded Netzer, John H. Roberts, Linda Court Salisbury, Jiwoong Shin, Rajendra Srivastava, Olivier Toubia, Michael Trusov, Glen L. Urban, Sara Valentini, Masahiko Yamanaka
Publication Date: 2016
Managing Customer Experience and Relationships by Don Peppers; Martha Rogers; Philip Kotler (Foreword by) Boost profits, margins, and customer loyalty with more effective CRM strategy Managing Customer Experience and Relationships, Third Edition positions the customer as central to long-term strategy, and provides essential guidance toward optimizing that relationship for the long haul. By gaining a deep understanding of this critical dynamic, you'll become better able to build and manage the customer base that drives revenue and generates higher margins. A practical framework for implementing the IDIC model merges theory, case studies, and strategic analysis to provide a ready blueprint for execution, and in-depth discussion of communication, metrics, analytics, and more allows you to optimize the relationship on both sides of the table. This new third edition includes updated examples, case studies, and references, alongside insightful contributions from global industry leaders to give you a well-rounded, broadly-applicable knowledge base and a more effective CRM strategy. Ancillary materials include a sample syllabus, PowerPoints, chapter questions, and a test bank, facilitating use in any classroom or training session. The increased reliance on customer relationship management has revealed a strong need for knowledgeable practitioners who can deploy effective initiatives. This book provides a robust foundation in CRM principles and practices, to help any business achieve higher customer satisfaction. Understand the fundamental principles of the customer relationship Implement the IDIC model to improve CRM ROI Identify essential metrics for CRM evaluation and optimization Increase customer loyalty to drive profits and boost margins Sustainable success comes from the customer. If your company is to meet performance and profitability goals, effective customer relationship management is the biggest weapon in your arsenal--but it must be used appropriately. Managing Customer Experience and Relationships, Third Edition provides the information, practical framework, and expert insight you need to implement winning CRM strategy.
Publication Date: 2016
Market Entry Strategies by Glowik, Mario This textbook discusses the most important theories of internationalization, including Product Life-Cycle, Internalization, Location, Eclectic Paradigm, Uppsala, Network, and International New Venture concepts. These models are grounded to a considerable extent in the Transaction Cost Theory and the Resource-Based View as explained and illustrated in the book. Relevant market entry strategies, such as franchising, contract manufacturing, joint ventures, and others are explained and categorized in light of crucial determinants of international business decision making: hierarchical control of operations, the firm’s proximity to the foreign market, the investment risk, and the factor of time. What makes this textbook novel and unique? Its framework combines theories and market entry strategies: each topic is applied to authoritative, real-life business case studies. Complex issues are explained in a manner that results in understanding. Various illustrations and tables help the reader comprehend the point being discussed. The case study focus on Asian firms delivers interesting insights into modern high-technology industries and changing global business dynamics. Market Entry Strategies serves as a vital source for internationally oriented bachelor, master, and MBA programs with strategy, marketing, and management lecture modules. Consequently, this publication is highly recommended for students and scholars; but it is also useful for business practitioners seeking to gain competitive advantages in international business. About the Author Mario Glowik teaches Bachelor, MBA and Master courses in Strategic management, International management, Strategic management in China and Europe, and International and Asian business at Berlin School of Economics and Law in Berlin. Find out more about Professor Glowik and the second edition of his Textbook Market Entry Strategies on Youtube!
Publication Date: 2016
Marketing Places and Spaces by Woodside, Arch G. Correia, Antonia Gnoth, Juergen Marketing Places and Spaces' covers a broad range of issues that hospitality and tourism executives will benefit from addressing, but frequently forget to do so. To provide an indication of the broad range and exciting coverage of issues, here are a few titles of the 21 chapters in the volume: Conceptualizing the Value Co-creation Challenges for Tourist Destinations: a Supply-Side Perspective; The Emotional Attachment Built through the Attitudes and Managerial Approach to Place Marketing and Branding - The Golden City of Kremnica, Slovakia; Events as a Differentiation Strategy for Tourist Destinations; How do Tourists Turn Space into Place? - A Conceptualisation for Sustainable Place Marketing; the Influence of Slow City in the Context of Sustainable Destination Marketing; Wedding-based Tourism Development: Insights from an Italian Context.Authors include tourism researchers working in Finland, UK, Macau, Japan, New Zealand, and beyond. A practical strategy guide and an in-depth complement with extensions to Elizabeth Gilbert's 'Eat Pray Love' for hospitality and tourism professionals and educators is the relevant perspective that 'Marketing Places and Spaces' provides.
Publication Date: 2015
Marketing Principles by Ferrell, O.C.; Niininen, Outi; Lukas, Brian Marketing principles includes the most current coverage of marketing strategies and concepts with extensive real-world examples including material on social networking and digital marketing. This edition has an new chapter on digital media and social networking that incorporates the latest research and trends in the ever-changing environment of e-marketing.
Publication Date: 2015
The New Rules of Marketing and PR by David Meerman Scott This is the fifth edition of the pioneering guide to the future of marketing. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to directly communicate with buyers, raise visibility, and increase sales.
Publication Date: 2015
Visual Content Marketing by Gamble, Stephen Your ticket to generating better results through infographics Visual Content Marketing is a more than just a guide to infographics. Written for business people dealing with complex offerings, this is a hands-on, in-the-trenches guide to leveraging this emerging medium to reach bottomline business goals. Uniquely, this book addresses the full range of visual solutions, with an emphasis on using these products to create real business value. Inside, you'll learn the ins and outs of infographics, interactive pictograms, video, animations, data-driven visualizations, and other conversion-generating graphical content. Get inspired by the groundbreaking examples showcased here, and learn how to manage every aspect of visual content, from sourcing suppliers to leveraging content on the appropriate media platforms. Author Stephen Gamble is a leader in visual marketing solutions, with over twenty years of experience in the industry. Thousands look to his firm, Frame Concepts, for insider tips on generating revenue with the help of innovative graphics. This insider knowledge is at your fingertips in Visual Content Marketing. To meet your demanding business goals, you need new ideas. This book will show you how to infuse visual content where and when it counts. Generate high-quality leads and revenue with infographics, video, data visualizations, and more Identify the visual marketing and engagement strategies that will work for your business Source and manage talented content suppliers who will deliver on your strategic vision Integrate eye-popping visual solutions to update your brand and achieve your business goals Focusing on the visual is the secret to success in the effort to win customer engagement and attention. Visual Content Marketing is applicable to every business function and industry. With this book, you have the start-to-finish information you need to leverage visual solutions to great effect.
Publication Date: 2016

Marketing eJournals

Useful websites

Featured Links

Australian Screen
A collection of Australian advertising campaigns from the 1920s - 1980s.

Business.gov.au
Free resources including marketing plan template and guide.

OzTam
The official source of television audience measurement in Australia.

Professional Organisations

Association for Consumer Research

Association of International Product Marketing & Management

ICON (Formerly APSMA)

Australian and New Zealand Marketing Academy

Australian Marketing Institute

Association for Data-Driven Marketing & Advertising

Australian Market & Social Research Society

The Communications Council

Interactive Advertising Bureau Australia

Standards

Advertising Standards Bureau

Australian Communications and Media Authority

Australian Competition and Consumer Commission

Australian Government - National Privacy Principles

Australian Market and Social Research Society - Professional Standards

ESOMAR Code on Market and Social Research

IP Australia

EuroMonitor

Independent provider of strategic market research.

IBISWorld

Australian collection of Industry Market Research, Industry Risk Ratings and Company Research. Includes public and privately listed companies.

Doing business in...

Produced by the World Bank, provides objective measures of business regulations and their enforcement. Indicators are comparable across 175 economies. Regulatory costs of business can be used to analyse specific regulations that enhance or constrain investment, productivity and growth.
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