Subject - Business
Marketing resources
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Advertising : Principles and Practice
by Publication Date: 2015 -
Advertising and Promotion
by Publication Date: 2015 -
E-Marketing
by Publication Date: 2014 -
International Marketing
by Publication Date: 2014 -
Marketing 4.0 : moving from traditional to digital by
Publication Date: 2017 -
Marketing : a Practical Approach
by Publication Date: 2013 -
Marketing Principles
by Publication Date: 2012 -
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The New Rules of Marketing and PR
by Publication Date: 2015
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Consumer behaviour in a changing world
by Publication Date: 2016 -
Digital Marketing Excellence
by Publication Date: 2017 -
Enhancing Customer Experience in the Service Industry
by Publication Date: 2016 -
From Little`s Law to Marketing Science - Essays in Honor of John D. C. Little
by Publication Date: 2016 -
Managing Customer Experience and Relationships
by Publication Date: 2016 -
Market Entry Strategies
by Publication Date: 2016 -
Marketing Places and Spaces
by Publication Date: 2015 -
Marketing Principles
by Publication Date: 2015 -
The New Rules of Marketing and PR
by Publication Date: 2015 -
Visual Content Marketing
by Call Number: 2016
Marketing Videos - Lynda.com 
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Useful websites
Featured Links
Australian Screen
A collection of Australian advertising campaigns from the 1920s - 1980s.
Business.gov.au
Free resources including marketing plan template and guide.
OzTam
The official source of television audience measurement in Australia.
Sensis Reports
These widely referenced reports are conducted on a national scale giving insight on the Australian landscape.
Professional Organisations
Association for Consumer Research
Association of International Product Marketing Managers
Australasian Professional Services Marketing Association
Australian and New Zealand Marketing Academy
Australian Marketing Institute
Association for Data-Driven Marketing & Advertising