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What is Artificial Intelligence (AI)?

Artificial Intelligence (AI) is when computers or machines are designed to perform tasks that normally require human thinking, such as solving problems, learning from experience, or understanding language.

You’ve probably already used AI without even realising it:

  • When your phone suggests the next word while you’re texting.
  • When streaming platforms recommend shows based on your viewing history.
  • When mapping applications find the quickest route to your destination.

AI systems work by recognising patterns in large amounts of data and using those patterns to make predictions, decisions, or suggestions.

What is Generative AI?

Generative Artificial Intelligence (GenAI) is a type of AI that creates new content, such as text, images, audio, music, video, or even computer code — based on what it has learned from existing data.

Unlike other AI systems that focus mainly on recognising patterns or making predictions, GenAI can produce original outputs that didn’t exist before.

Examples include:

  • Microsoft Copilot — generates and refines text, answers questions, and assists with brainstorming.
  • DALL·E — creates images based on written descriptions.
  • MusicLM — composes music from prompts.

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